RED
Red family is 666 and that is very intense, a family in which we concentrated the red. You will love the red colors in this family, and it will be a different red than anything you have experienced. 666 and 444 families are from the colors that are really special and delicate, and you will love them once you try them.
COPPER
The copper family is between 5 to 8. Which is from 5 to 8, the normal copper color?
The copper in it is concentrated but not strong. Sometimes you have a level 6 with some highlight. When you use 6/4 or 7/4 from some brands, the highlights turn to orange. The composition of the copper in our brand is very natural and beautiful and you will achieve a very natural copper.
This is why we’ve done the .44 (7.44) and .444 (7 and 8). To give a strong intense beautiful copper color. On level 7 base, if you use 7.444, it will give a classy modern strong beautiful copper color.
GOLD COPPER
The .34 family contains gold and copper. This is my favorite family that I love and has the most beautiful colors. We also use it as a tint in a normal dye and for some toners I use the 10.34 and 9.34 to get colors like golden blond. It gives amazing results.
INTENSE GOLD
But what needs explanation the creation of .33.
We increased the amount of gold to make it more concentrated and intense. The colors are more golden and chestnut as the gold is very intense and concentrated.
The .3 and .33 counters the orange and gives us the natural beautiful not strong golden color. Instead it is soft cold gold. I would like to highlight again the strength of the dye,the shine and the smooth feeling it gives the hair.
The dye is very lucid, and it doesn’t bother the eyes. You can see the beautiful gold; the beautiful copper and you will see all the families deliver smooth results.
GOLD
We go to golden family .3, 4.3/5.3/6.3/7.3/8.3; known colors that don’t need a lot of explanation.
WARM CHOCOLATE
We will move to 5.77 which is intense chestnut. This is more concentrated to achieve warmer colors. The .77 family includes beautiful shades and we will be launching shortly color 4.77 and 9.77.
TOBACCO
The .23 is the tobacco family. Of course, later on we will talk about the importance of the.23 in my toners. You can use it for chocolate and tobacco colors, and it will give you a beautiful, distinct color. I will explain later on its importance in my toners.
the .23 is present in most of the formulas I use.
COLD CHOCOLATE
Now we will talk about the cold chocolate which is .73 brown chocolate has gold in it. It’s a beautiful cold and smooth color that goes into the chocolate family and is unlike any other families in this catalog. The .73 is the golden chestnut.
BEIGE
We will move to the beige color that is .32, it is composed more of gold than violet. Available in shades from 5.32 to 9.3.
On light colors and light bases, it will give the same colors that you see in the catalogue. You can also notice that in all the formulations and numbers, I use lots of violet and it is always present to counter the red, orange and yellow.
I focus on my colors to have the violet and the grey in the composition to counter the orange and other colors that people don’t like. Same rules and explanations apply to the .12 family as the beige .32 family.
The difference between them is that in the .32 family we have the golden and violet but in .12 we have grey and violet.
This means that if, for example, I want to have the hazel natural color without orange and other unwanted colors- I use the .32. That will give an astonishing color. I am talking about using it on base levels 5/6/7/8. You will produce a beautiful neutral golden color. Lots of clients love the golden hazel colors.
I use this color a lot. Its composition and results are really beautiful.We have a beautiful mix of violet and gold that doesn’t turn to orange or dark colors. It will give you the beautiful hazel color if you are talking about levels 6/7/8.
However, if I am working on toners, or on certain light hair with the .32, it will give 100% the beige color that we see in the catalog. For example, if I have a light hair level 10 and I want to do a toner with 7.32 or 8.32, it will give a warm beige color that doesn’t go to gold or violet.
I want to focus on a simple point, when I am talking about toning the hair. It must be pre- lighten to a light yellow level.
We talked about applying beige and ash pearl on a pre-lightened hair level such as light yellow not orange and not white.
The results will differ a lot if we are applying on a lightened white or orange level and this is something everyone knows.
We are talking about lightning to yellow on level 9 or 10 to obtain the colors 100%. If you are applying on an orange lightened hair, the result won’t be the same. Even if you try white lightened hair, the result won’t be the same either.
We are talking about a yellow base lightening and today I would like to highlight something.
I am talking about the toners. The colors that you see Mounir doing that we apply on three levels of brightening.
I always rely on:
1, bright orange level.
Or 2, gold or yellow.
Or 3, light yellow.
These are three lightening levels that I aim for before toning.
If I lighten to orange/bright orange, I go for shades like caramel, hazelnut, ash and middle colors.
When I lighten to gold or yellow, I can have any result that I want from the colors in the catalogue.
You can obtain the best result and have exactly the same colors as per the catalog if you are lightning to yellow before your toners.
OLIVE
I will explain about the 0.9 family- the olive green. This is a smooth and balanced green color. For example, if you use the 6.9 or 7.9 on blonde hair, you won’t get green. The green color as is delicate.
It is best used as anti-orange and anti-red. 0.9 colors are really smooth and amazing and it will help you to counter the problems of orange and red colors.
If we have a color that is level 6/3 or 7/3, we can mix with the 0.9 and .11 or with the 0.9 alone to take out all the gold and give us the 100% natural color.
Often, I use the 0.9 family in the toners. I use it on light blonde levels also.